Modular Products – How to leverage modular product kits for growth and globalization

2012

Modularization is a hot topic and a key enabler to utilize growth potentials in emerging markets. In global competition, the use of modular systems in product design is becoming more and more important. Already today, 86% of companies use modules, with which they generate nearly half of all their sales – and this figure is on the rise. Two out of three companies plan to increase their usage of modular systems over the next few years to grow quickly and at low cost. Especially in emerging countries, modularization makes it possible for companies to boost sales shares by up to a third. Yet the major challenges lie in the complexity of modular systems combined with the need to address a variety of customer requirements.