Automotive inSIGHTS 1/2008
- Low cost car creation: what really matters
- "Small is possible": interview with Ratan N. Tata, Tata Group
- Automotive suppliers: how to come out on top
In this issue of inSIGHTS, we focus on low-cost-cars, which will have a major impact on future car markets.We address the key success factors of the product development process for such cars. We also share our thoughts and observations on the automotive supplier industry, where the pressure from vehicle manufacturers has become even stronger.